Introducing "First": Build a Better Database, Find Sellers, Master Follow Up
March 11, 2020
RE/MAX recently announced the addition of “First” to the RE/MAX family of technology tools! First is a mobile app for winning more business from people who are already in your network. The AI powered mobile app allows agents to focus their time and energy into following up with those in their database who are likely to sell their home.
The acquisition of First by RE/MAX means that as of January 1, 2020, First will only offer new subscriptions to RE/MAX agents. All non-RE/MAX agents currently using the product will be allowed to stay on the platform until the end of 2020.
First helps agents on three basic levels
There are three main pillars of First that make it an invaluable tool for agents:
Build a better database. First adds property addresses to contacts who are in your database, and labels many of the Realtor and junk contacts to help you stay focused.
Find your sellers. Using AI technology, First uncovers the deals that are “hiding” in your database and shows you how to focus your time on the right people to win more business.
Master your follow-up. The First app sends follow-up reminders and outreach recommendations to make it easier to build relationships with the right people in your network.
The big question
How does First determine who wants to sell their home? The First system tracks hundreds of factors about the contact, their household and even their property. It is similar to a Realtor knowing that a house only has 2 bedrooms, the family that lives in the home just had their 2nd kid, and the owner just got a raise. But imagine all the hundreds of thousands of different combinations like this that drive selling behavior. With that being said, one thing the First app doesn’t factor in when determining the likelihood of a seller: their online search history. Why? By the time someone is actively searching for a home, they’ve likely chosen an agent. However, now that First is a member of the RE/MAX technology suite, they plan to work closely with the booj team to utilize the booj “lead score” in helping agents be even more efficient with their time.
Agent Investment
The First technology app is an investment for RE/MAX agents, as it allows them to spend their time and energy where it will be most successful. There are two options for agents who would like to invest in the First technolgoy:
Yearly Plan: $465 per year (that comes out to $39/month)
Quarterly Plan: $175 per quarter (that comes out to $59/month)
Agents can sign up for First through the First tile found in the RE/MAX MAX/Center or download and return this SIGN-UP Form. This technology will be available to all U.S. agents beginning March 16th, 2020.
We are excited about this new addition to the RE/MAX technology arsenal, as it allows agents to focus their time where they’ll be most productive and helps them cultivate relationships with the people they already know. For more information about First, check out their FAQ page here.
RE/MAX Gold sells more homes each year than any other independently owned real estate brokerage in California, with 86 offices in 26 counties to serve you, in association with RE/MAX One.